Branding materials for the launch of the newest boutique hotel in Portland, Maine, located in the historic Portland Press Herald newspaper building. 

In addition to print, posters, and the hotel's website, we filmed a profile of the local artist whose work appears inside the space. 

AD: Chris Avantaggio

A rare chance to create a medium-long-copy ad. The VIA Agency was named by AdAge as the #7 Best Place to Work in the Industry, so we made this. 

AD: Chris Avantaggio

1000memories.com lets users celebrate their past and the lives of loved ones. Stories, pictures, video, and audio are stored in one place to be remembered by the people who care.

For the holiday launch of their Shoebox mobile app that scans photos to bring analog artifacts into the present, the team created a guide to surviving the season while preserving your holiday memories.

We asked folks to download the Shoebox app and tag their favorite holiday photo with #holidayfamous for a chance to win air travel home for the holidays. Selected bits of wisdom below.

AD: Liz Gershman   ILLUSTRATOR: Patrick Long

On the 50th anniversary of Ernest Hemingway's death, the 1000 Memories team created a poster celebrating the celebrated author. The finished product was sent to bookstores, bloggers, journalists, and other fairly cerebral folks, increasing awareness of the 1000 Memories website (a multimedia gathering place for remembering the lives of loved ones).

CD: Rudy Adler

AD: Liz Gershman  

Print and retail work for MINI Cooper's October promotional push. 

AD: Alex Rice

Back in the heady days of 2009, Old Spice launched a combination hair & body wash and wanted manfolk to know that no matter what type of hair, body, or body hair they had, Old Spice Hair & Body Wash was right for them. So we pioneered the quasi-science of hairchetypology, classifying a number of hair & body types and providing valuable fake insights for each. Internet users could find their very own hair & body archetype with our online profile tool. 

AD: Matthew Carroll

Handy retail/print materials for outdoor apparel company Mountain Hardwear. I'm pretty sure these never saw the light of the day, but they continue to live gloriously in darkness. 

AD: Jay Lorenzini

CD: Tom Coates

Another one from deep in the vaults. Neil Patrick Harris springs into action to save the world from the scourge of chronic wetness and body odor. As a former make-believe doctor, he's perfectly qualified to recommend Old Spice Pro Strength, the prescription-strength deodorant you don't need a prescription to buy. 

AD: Aaron Allen, Nik Daum

Famous athletes get asked for autographs more than you and me. Famous Nike athletes add a little flavor to the transaction by signing their own personal autograph cards.

AD: Nils-Petter Lovgren

This stuff is way old. But I still enjoy it, and it's my site, so here it is. Print and outdoor for EA's universe-building game, created by Sims mastermind Will Wright.

AD: Matt Murphy

As part of Wieden+Kennedy's Old Spice launch work, we included a toll-free line where the curious (and perhaps bored) could take the "Old Spice Challenge" to discover if they were manly enough to earn a free stick of deodorant. The sequencing on this track is a little haphazard, but you'll get the idea after a minute or so. Bonus points if you get past the five-minute mark!