Back in the heady days of 2009, Old Spice launched a combination hair & body wash and wanted manfolk to know that no matter what type of hair, body, or body hair they had, Old Spice Hair & Body Wash was right for them. So we pioneered the quasi-science of hairchetypology, classifying a number of hair & body types and providing valuable fake insights for each. Internet users could find their very own hair & body archetype with our online profile tool.
AD: Matthew Carroll