To publicize an upcoming exhibit at Boston’s John F. Kennedy Library, our team was given access to a trove of behind-the-scenes footage and imagery. From these materials, we created a campaign that juxtaposed everyday family life against the realities of being America’s First Family. What would it be like to grow up in that environment? Our work invited viewers to take a closer look and see new sides of the Kennedy White House, all through the prism of the children who lived there.
Creative Team: Ian Dunn, Lauren Croteau, Chris Avantaggio (and me)