That thing you desperately need and/or want? Chances are good that goPuff’s got it, and can get it to you in record time.
Director: Emma Debany
Creative Team: Lauren Croteau, Gabe Guedelha, and me
To bring its partnership with the NFL online, Lowe’s leaned into what it does best: improvement. We brought that spirit to Twitter and “renovated” some fan takes after each game.
CD/AD: Ken Matsubara
When you have sensitive skin, lots of detergents can leave your clothes feeling itchy—sending you into a dance of discomfort. But with Arm & Hammer Sensitive Skin detergent, the itch stops here. Our digital/social/preroll video campaign highlights some of these impressive dances.
AD: Emi Morita
To publicize an upcoming exhibit at Boston’s John F. Kennedy Library, our team was given access to a trove of behind-the-scenes footage and imagery. From these materials, we created a campaign that juxtaposed everyday family life against the realities of being America’s First Family. What would it be like to grow up in that environment? Our work invited viewers to take a closer look and see new sides of the Kennedy White House, all through the prism of the children who lived there.
Creative Team: Ian Dunn, Lauren Croteau, Chris Avantaggio (and me)
To breathe some fresh air into a 105-year-old brand, our team created a simple invitation with built-in branding, all centered around the joy of being outside together.
In video, we captured spontaneous everyday moments people have in the outdoors — proving that you don’t have to climb a mountain or scale a cliff to “Be an Outsider.” Just step outside your front door, and you’ve arrived.
Our digital efforts put products first in a playful way that remained true to the spirit of the rest of the campaign.
Creative Team: Lauren Crouteau, Stephen Davis, Chris Avantaggio, Morgan Gelfand, Matt Scheumann, Amos Goss, Teddy Stoecklein (and me)
Once sober, every addict faces the same question: Now what? How do I re-engage with society and get back to a productive life? The Maine Recovery Fund (and its labor-staffing organization, MaineWorks) strives to address that question — providing the resources, community, and jobs addicts need to truly recover.
This video (in both its short and long versions) helped secure both funding and followers for the organization as its work continues amid a nationwide opioid crisis.
Creative Team: Greg Smith, Barry Wolford, Ezra Wolfinger, Mike Daitch (and me)
Too often, the canned tuna produced by large global fisheries is a product of destructive, unsustainable fishing practices carried out by workers who routinely have their basic human rights violated.
The Not Just Tuna campaign artfully captures the turmoil that exists behind many of the tuna caught by these global fisheries — all while creating stunning works of art that urge viewers to learn more about the issue.
AD: Chris Avantaggio
ILLUSTRATOR: Aaron Staples
CDs: Steve Street, Kevin Phillips
From reams upon reams of data (so many reams!), our team created a book/Augmented Reality experience about the role of responsibility in modern American life.
AD: James Adame
Creative Technologist: Nat Whales
Illustrator: Rita Csizmadia
Design: Wesley Dorsainvil
